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BRAND MAKER ANYA HINDMARCH

The striking thing about Anya Hindmarch, managing director of the hot accessories brand, is how relaxed she is. While she chats about the joys of Topshop and sloping off for a massage, it’s easy to forget that this mother of five – yes, five – commands an empire of 35 shops, turns out It bags from Chelsea to China and is the woman behind the “I’m Not a Plastic Bag” ethical shopper, a bag so desirable that, in Taiwan, 30 people were hospitalised after they were caught in the scrum to buy one. And it was all achieved from humble beginnings at a shop on Walton Street back in 1993.

For Hindmarch, success comes down to self-belief and determination. “Whether you’re talking about design or the way you choose your headed paper, you must have a vision and see it through. I was asked to judge a competition recently: only one student had finished their collection; six others were half finished. The winner was the one who made the date.”

She believes that mentoring is vital for anybody who wants to make it in fashion. “You need someone who is objective and can guide you. I would love to be able to do that for people.” She recalls the value of her own learning curve: “I remember hitting brick walls – manufacturers, leather problems – and having to think, somehow I’ll scale them. And the walls do get easier to climb.”

This upfront attitude towards her business extends to her views on family. “Never compromise,” she says. “When you’re at home, you’re at home, and when you’re at work, be at work. We all work evenings and weekends these days, but you can do it intelligently – you can go to a school play, and call meetings when they suit you. I had brilliant advice from my mother-in-law, who said, ‘You must do what’s right for you if you’re going to make this work.’ With children, it’s about communicating what you’re doing and why, about explaining that I’m not just neglecting them. I took my son to Tokyo recently and he was fascinated by it. I think you’re a good role model if they see that you work hard and are excited by what you do.”

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