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INTERNET QUEEN NATALIE MASSENET
Natalie Massenet puts her success down to something called “the magic”. “The idea is that anything can happen as long as you visualise it,” she says. “The only limits you have in life are those you put on yourself. And there’s enough happiness and success to go round.” In Massenet’s case, the magic seems to be working. She is the founder of fashion’s leading shopping website, Net-a-porter.com, which gets 1m hits a month and sells to 170 countries.
Massenet started as a fashion editor at WWD, later moving to Tatler. It was hardly preparation for a career in e-commerce, but her lack of business experience allowed her to be hugely ambitious, almost out of naivety. “We’ve always punched above our weight with our service,” she says. “It’s only in the past couple of years that we’ve caught up in terms of scale.”
Obviously, there have been sacrifices along the way. “My social life is nonexistent,” she says. “I feel guilty, and spread myself too thin, but I love what I do and I’m just trying to get better every day.” And the bigger the business gets, the easier it becomes. “Our success is now in the hands of 330 people.”
Massenet’s confidence is almost overwhelming. “You will achieve the plans you make for yourself. It just so happens that the goals we have are very ambitious.” And when the going gets tough? “There are three things we always say in the office: if it was easy, everyone would be doing it; the harder we work, the luckier we get; and I’ll sleep next week.”
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