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HIGH STREET PRIESTESS KATE BOSTOCK

What Kate Bostock doesn’t know about high-street fashion isn’t worth knowing. She has revamped Next, has boosted the sales at George at Asda and is the woman credited with Marks & Spencer’s new-found fashion credibility.

She’s businesslike, no-nonsense and highly motivated, and her dedication to the job is terrifying. On joining M&S, she upped sticks from Leicestershire, leaving her husband and sons behind (she now sees them at weekends), and moved into a flat near her London office. “I describe my job as an absolute lifestyle. It is about being absolutely committed.” Her sons, now 16 and 23, had nannies and went to boarding school, but she says she doesn’t regret any of it. “I always say, just sort it so you’re supported and decide what you really want to do. It can be done, but you’ve got to make commitments. Don’t underestimate what is involved.” And that is serious hours. She spends weekends checking out the competition, keeping a note of shops, which she visits in rotation. “The people who do the best jobs never switch off. I am 100% obsessed with what I do, but I don’t find it hard. It’s a fabulous job and I love it.

“You’ve got to have ambition,” Bostock continues, “but the most important thing is that you enjoy what you do and that it feels right. You are in charge of your own destiny, and if it doesn’t feel right, just move on.”

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