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SHOPPING PIONEER ALANNAH WESTON
“I’ve always worked for really strong women, women who were turning something around,” says Alannah Weston, the creative director of Selfridges. It’s a description that could easily apply to her. Her family bought the chain in 2003 and set about reviving its fortunes, with Weston delivering what is now seen as the hippest department store in the capital.
Retail, she says, is a great place to be right now. It’s moving fast – “We don’t have two seasons any more; we have five or six” – and customers are demanding a complex mix of the disposable and the valuable. “Somebody once said, ‘I drink champagne, but I also drink Coca-Cola,’” she explains. ”And there is no reason we should divide people up – we all do both.”
Weston’s business style, meanwhile, straddles the organised and the artistic. “I try to be as organised as I can, then leave space for chaos and inspiration. I’ve learnt to trust the people around me – they’re the experts, and if you surround yourself with experts, you can take the long view. ”
Building a career in fashion, she says, is about learning from the best people you can.
“It doesn’t matter if that means you have to pack boxes or work in the shoe cupboard.”
And if you’re looking for a job with her? “You’ve got to like pace. I like to hire people who have been waitresses or something like that – they’re quick. And have intelligence – being able to read a newspaper or a magazine and just get it. That’s what I look for when I hire young people. And good spelling.”
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